Work / Motion & Video
Motion
Nine films, shot and edited in house. Farm and forestry equipment that had to be seen working, a lounge that only makes sense with the lights on, and a product built from raw material to sealed tin.
Some things cannot be photographed
A logo can be shown. A mark holds still, and a still picture is enough to judge it. A machine is different. The question a customer is actually asking about a flail mower is not what it looks like parked, it is what it leaves behind after one pass, and how much tractor it takes to pull it. That question has a duration. You cannot answer it with a photograph.
Everything below exists because the work had a duration. It is the same studio and the same eye as the identity work, pointed at something that moves.
Every film here is hosted on YouTube, and nothing loads from YouTube until you press play. Until then these are our own images on our own server, which is what keeps the claims on Privacy and Cookies true.
Valley Tool Manufacturing
Seven films, three equipment brands
Valley Tool builds under three names, and each one needed a different argument. Vrisimo is flail mowers and shredders, sold on what the ground looks like behind them. BrushHound is excavator-mounted forestry mulching, sold on how fast standing brush stops standing. Flowcore is orchard spraying, sold on coverage.
The shoots went where the equipment goes: open field, almond rows in bloom and after leaf drop, and wooded right-of-way. No studio, no staging, no borrowed footage.
Falcon’s Lair · Ripon, CA
A room, shot when it is empty
A spirits lounge is a lighting design with furniture in it. Photograph it during service and you get people. Photograph it in daylight and you get a room with the lights off, which is nobody’s experience of the place.
So this was shot between close and open, with the room lit exactly the way a guest would find it and nothing in the frame but the room: the monument sign from the road at dusk, the back bar, the chandeliers, the checkerboard floor, and the mark at the end.
Seahunny
A product film that is really a process film
The easiest way to sell something handmade is to stop describing it as handmade and show the hands. Raw shea butter is not obviously appealing in a jar. It is very appealing being broken up on a board, melted, whipped and packed.
The cut follows the method start to finish and ends on the finished tin, which is the only moment in the film that looks like an advertisement.
All nine films were shot and edited by Slightly Obsessed Studios. Each one is hosted on the client’s own channel or ours, and is embedded here with the original audio and cut intact. Product names and equipment brands belong to their owners.