Overview
Gold Dust Pizza previously relied heavily on a single third-party delivery platform, resulting in higher commission fees and reduced profit margins. To address this issue, Slightly Obsessed Studios (SOS) conducted a strategic analysis of order distribution between multiple platforms, focusing on balancing convenience, customer reach, and cost efficiency.
Challenge
Relying on one dominant platform meant the pizzeria consistently incurred significant service fees. As these fees grew, the brand sought a way to maintain customer accessibility without compromising profits. SOS was asked to help identify an optimal mix of platforms that would lower costs while still meeting customer expectations for quick, reliable delivery.
Approach
SOS performed a scenario-based analysis to determine how shifting portions of order volume to an alternative online ordering platform could affect overall expenses. Each scenario tested a different ratio of orders placed through the existing third-party service versus the newly introduced platform that featured a more predictable fee structure.
Throughout this process, SOS focused on key factors such as total expenses, potential savings, and the operational viability of each scenario. The team evaluated how even incremental changes in platform distribution influenced the pizzeria’s bottom line.
Results
Comparing the scenarios showed clear patterns in how order volume affects cost. In the model, even modest shifts in platform usage reduced total fees, and the reduction grew as more orders moved to the alternative platform. These are modelled figures rather than measured outcomes.
The analysis pointed to the distribution scenario with the strongest long-term position, and indicated that coverage could be maintained without relying on the higher-commission platform alone.
Conclusion
The work gave Gold Dust Pizza a basis for deciding how to split delivery volume, instead of accepting one platform’s terms by default. What it produced was a decision they could defend, which is what this kind of engagement is for.
