Gold Dust Pizza knew that third-party delivery platforms weren’t the only option to grow their online orders. They wanted a solution that allowed them to retain more control, reduce fees, and deliver a seamless customer experience. Slightly Obsessed Studios (SOS) stepped in to integrate the ChowNow platform, revolutionizing how Gold Dust Pizza managed its online orders while saving significant costs.
The Challenge: Breaking Free from High Commission Fees
Third-party platforms brought convenience, but they also came with steep fees that ate into profits. Gold Dust Pizza needed a way to drive online orders directly while maintaining a smooth user experience for customers accustomed to the convenience of big-name apps. Balancing cost efficiency with customer satisfaction was the key challenge.
The Obsession Begins: A Direct Approach to Online Orders
At SOS, we thrive on solving big problems with creative solutions. By introducing ChowNow, we provided Gold Dust Pizza with a tool that empowered them to manage their online orders in-house while still offering customers the simplicity they expected. The goal was clear: reduce costs, maintain convenience, and strengthen brand loyalty.
The Approach: Seamless Integration for Maximum Impact
Our work wasn’t just about implementing a new platform—it was about ensuring that ChowNow fit seamlessly into Gold Dust Pizza’s existing operations and digital presence.
Key Actions:
- Platform Setup and Customization:
SOS set up ChowNow’s ordering system, tailoring it to reflect Gold Dust Pizza’s brand, menu, and operational needs. - Website Integration:
The ordering platform was integrated directly into Gold Dust Pizza’s website, making it easy for customers to place orders without leaving the site. - Marketing Alignment:
SOS collaborated with Gold Dust Pizza to update marketing materials and social media posts, ensuring customers were aware of the new ordering option and its benefits. - Analytics and Tracking:
With ChowNow integrated, we set up tracking to monitor online order performance and identify areas for further optimization.
The Results: More Orders, Lower Costs
The ChowNow integration delivered tangible results for Gold Dust Pizza, transforming how they managed online orders and connecting more customers to their offerings.
Key Outcomes:
- Cost Savings:
By reducing reliance on third-party platforms, Gold Dust Pizza saved thousands of dollars in commission fees, reinvesting those savings into other areas of the business. - Enhanced User Experience:
Customers enjoyed a simple, branded ordering process that was just as convenient as using third-party apps. - Increased Order Volume:
With a direct ordering system, Gold Dust Pizza saw an uptick in online orders, driven by promotions and streamlined user flows.
The Takeaway: Control and Savings with ChowNow
For Gold Dust Pizza, the shift to ChowNow wasn’t just about cutting costs—it was about taking control of their online ordering experience. At SOS, we don’t just implement solutions; we craft strategies that empower brands to thrive.
Ready to Revolutionize Your Online Orders?
Slightly Obsessed Studios specializes in seamless integrations that enhance customer experience and boost profitability. Contact us today, and let’s get obsessed with your next project.
