Gold Dust Pizza’s beer label production project combined the need for design precision with the urgency of restocking canned beer. Slightly Obsessed Studios (SOS) managed this high-stakes, multi-stakeholder project, navigating printing challenges, proofing delays, and tight deadlines to deliver a final product that aligned perfectly with the brand’s identity.
The Challenge: From Concept to Cans
Gold Dust Pizza faced a critical need to restock their canned beer supply, but several obstacles stood in the way:
- Printing Issues: Initial proofs revealed darker-than-expected prints due to the use of Rich black with transparency and the Multiply blend mode in the design.
- Tight Timeline: The production process required quick approvals to meet supply chain demands.
- Stakeholder Coordination: Balancing input from project owners Moe and Jeremiah while adhering to CP Printing’s schedules added complexity.
- Artwork Adjustments: Digital proofs showed skewed artwork, requiring corrections before final approval.
The Obsession Begins: Crafting Perfection Under Pressure
At SOS, every project is an opportunity to deliver precision and excellence. The beer label production was no exception. Our focus was on resolving design issues, ensuring branding consistency, and meeting production timelines without compromising quality.
The Approach: Collaboration and Proactive Problem-Solving
To overcome the challenges, SOS took a systematic approach to file adjustments, stakeholder collaboration, and communication with CP Printing.
Key Actions:
- File Adjustments and Proof Submissions:
- Created six design variations with adjusted black tones (Rich black and Pure black at 55%, 65%, and 75%).
- Submitted updated files to CP Printing on multiple occasions to address print quality concerns.
- Stakeholder Collaboration:
- Maintained regular updates with Moe and Jeremiah to align on design goals.
- Received physical proofs directly for review, ensuring timely feedback.
- Final design selection was a collaborative decision, balancing aesthetic goals and technical feasibility.
- Vendor Communication:
- Identified and corrected skewed artwork in initial proofs, ensuring production-quality designs.
- Maintained clear and timely communication with CP Printing to expedite proofing and production.
- Approval and Production Coordination:
- Delivered the final Illustrator file after client approval.
- Ensured CP Printing’s timeline aligned with Gold Dust Pizza’s delivery needs for labeling and distribution.
The Results: Delivering Design Excellence
Despite the challenges, SOS successfully managed the project from design to production.
Key Outcomes:
- Design Accuracy: The final label design met branding expectations and resolved initial print quality issues.
- Timely Approval: Proactive communication minimized delays, allowing production to proceed on schedule.
- Stakeholder Satisfaction: Collaborative decision-making ensured alignment across all parties.
- Production Readiness: Final proofs were approved promptly, paving the way for timely label application and distribution.
The Takeaway: The Art of Collaboration
The Gold Dust Pizza beer label production highlights the importance of meticulous design, proactive problem-solving, and effective communication. At SOS, we believe every detail matters, and this project demonstrates how teamwork and precision can overcome even the most complex challenges.
Ready to Brew Your Next Big Idea?
From branding to production, Slightly Obsessed Studios delivers creative solutions that drive results. Contact us today, and let’s obsess over your next project.
